Vehicle graphics are probably the most cost effective way to spend you advertising dollars. As most advertising is measured on a cost per thousand impressions (CPM) basis, here is a breakdown of how vehicle lettering compares with other forms of advertising.
• Television: $23.70 CPM
• Newspaper: $10.89 CPM
• Billboards: $3.55 CPM
• Vehicle Graphics: $0.17 CPM.
The vehicle figure is based on a $3500 full wrap, five year period of exposure, and average exposure of 750,000 impressions a month. As you can see, your vehicle is the most cost effective means of advertising your business.
Vehicle lettering can be used by any company, regardless of size, and in most cases, business type. Large companies tend to letter their entire fleets, presenting a consistent and dominant presence in the market place. Smaller companies can use vehicle lettering to make themselves look larger as well.
We can provide custom lettering and logo adhesives to dress up your vehicle and spread the word around town. Or, to make a bigger splash, we can wrap your entire vehicle with a custom, full-color design. We’ll help you take advantage of the free ad space your vehicle provides. Contact us today for all of your vehicle graphic needs!
